So you've put in the years of studying, sleepless nights and occasionally regrettable social choices, and you're ready to enter the real world. If you're still not feeling 100 percent prepared for what's ahead, we've got you covered. Each year, Adweek gathers together insights from some of the marketing industry's brightest minds and looks at...
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Morning Digest
May 17, 2017
What marketers need to know today
What you need to know to land the right job—and kick ass at it
By Adweek Staff
So you've put in the years of studying, sleepless nights and occasionally regrettable social choices, and you're ready to enter the real world. If you're still not feeling 100 percent prepared for what's ahead, we've got you covered. Each year, Adweek gathers together insights from some of the marketing industry's brightest minds and looks at...
Read more »
And how to survive abroad
By Christine Birkner
Promoted Content by Rocket Fuel
AI brings advertising into the cognitive era
Finding an acceptable work-life balance is key
By Patrick Coffee
And what you definitely shouldn't do
By Katie Richards
'We look for unique thinkers, artists, makers and doers'
By Melanie Myers
You've spent your entire life reading, writing and studying for this very moment. Now it's time for you to go out and seek the right place where you can apply all that knowledge. So how do you actually land the job you want? The world has changed significantly since the first time I was in...
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Who needs Kendall when you've got VFX?
By Angela Natividad
Well, this is certainly a realistic metaphor for life. Impact BBDO Jeddah and Glassworks Barcelona joined forces to produce "Hand in Hand, We Can" for Pepsi Arabia. Directed by Ernest Desumbila of Sauvage, it features six Saudi Arabian athletes, though they're very nearly eclipsed by the fantastical creatures they're fighting in a stark desert landscape....
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More advice for young people from veteran creatives
By Tim Nudd
Lots of people can have great creative ideas. But almost without exception, it takes a team to bring it credibly to life. So, when you're starting out in your advertising career, put a lot of stock in who you're working with, several veteran creative directors told Adweek in our latest "Advice for Young Creatives" video....
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The latest for Apple's 'Practically Magic' campaign
By Erik Oster
Earlier this month, Apple highlighted the iPhone 7 Plus' Portrait Mode with a spot about a couple seemingly alone in a crowded city. In its newest ad, the latest in the "Practically Magic" campaign launched with the beautifully-shot "Midnight" last September, the feature attracts a crowd. "Barbers" opens on a small family barbershop in New...
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The Shonda Rhimes series will face off against This Is Us next season
By Jason Lynch
ABC Entertainment president Channing Dungey is shaking up almost every night of ABC's schedule next season in an effort to jump-start the network after it finished fourth in adults 18-49 for the second consecutive season. The new schedule, which she unveiled ahead of ABC's upfront this afternoon at New York's Lincoln Center, features new nights...
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Announces a new approach to prime time at upfront event
By Chris Ariens
Univision opened its 2017 upfront event Tuesday with a get-out-of-your-seat number by singer Becky G. It ended with Colombian superstar Shakira singing her hit "Hips Don't Lie." In between, the network did its best to assure ad buyers and media planners that it remains the best place for their Spanish-language ad dollars. "We've heard a...
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