|
| |
|
|
Adweek’s 2017 Power List: Our Top 100 Leaders in Media, Marketing and Tech Jeff Bezos grabs the No. 1 spot this year By David Gianatasio To assemble this installment of The Power List, we considered the profiles and results of global corporate titans, taking into account criteria such as company value, revenue and growth, market performance, consumer reach, their standing among rivals, industry accolades and media buzz. This list is not intended to chart earnings or track executive performance year...
Read more » |
|
| |
|
| Promoted Content by Adobe | | |
|
|
| |
|
| |
|
Infographic: What Consumers Really Think About VR Why people are (and aren't) buying headsets By Emma Bazilian Virtual reality has been all the rage among the tech cognoscenti over the past few years, but the real test of VR's value is whether consumers will catch on. Looking to gauge the public's feelings about this emerging technology, research-based consultancy Magid surveyed two groups of 1,000 people ages 18-64 about VR, conducting one wave...
Read more » |
|
Darren Aronofsky Captures the Struggle and Danger of Reporting in Stunning Ads for The New York Times Droga5 spotlights photojournalists' search for the truth By Kristina Monllos The New York Times wants readers to understand what it takes to produce the journalism it does--that there's real work behind the words and photos they see, and that some of the paper's journalists risk their lives for stories. That's why the Grey Lady has released a new set of ads directed by Darren Aronofsky,...
Read more » |
|
KFC Will Launch a Chicken Sandwich Into Space With the Help of Celebrity Colonel Rob Lowe The latest Colonel Sanders introduces a new menu item By Christine Birkner With Budweiser planning to brew beer on Mars, it's perhaps only fitting that KFC is plotting to launch a chicken sandwich into space. The Zinger, a spicy, crispy breaded-chicken sandwich that debuts in the U.S. on April 24 is already one of the top-selling sandwiches in KFC's international markets. To promote the Zinger, actor Rob...
Read more » |
|
| |
|
Bill Nye Is Taking on Hot Button Issues in a New Netflix Series for Millennials Bill Nye Saves the World is The Daily Show, but with science By Sami Main With original series galore, Netflix has some of the most premium comedy and dramatic programming available to viewers. But as millennials choose on-demand content, with or without ads, they have the opportunity to opt out of content from news stations on TV or online through social media and their websites. And social media has become...
Read more » |
|
Developers See Endless Possibilities and Pitfalls With Social VR After Testing Facebook Spaces Will it drive people together or apart? By Marty Swant While Facebook's VR world might seem at first glance as gimmicky and depressing (which it likely is if you have too much fun and ditch all your real friends), F8 attendees who stood in long lines to try Spaces said they were impressed with the product. At its annual F8 developers conference this week in...
Read more » |
|
Why Interactive Ads Are Becoming the Norm for Streaming Platforms Finding ways to keep viewers engaged By Sami Main Technology around TV keeps advancing, and advertisers are desperate to keep up with changing viewer behaviors. If people walk out of the room when ads appear on traditional TV, will the rise in streaming platforms change their habits? Companies like BrightLine and true[X] have tried to solve the problem by creating targeted and interactive ads...
Read more » |
|
