| | | | | First Things First | | February 09, 2020 | By Jess Zafarris |
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| 2020 Retail Outlook: Here’s What’s in Store for Fashion, Restaurants and More | |
| | Retail today is a battleground, with cash-rich Amazon, Target and Walmart all fighting for market share, offering consumers ever-cheaper goods and more convenience, subsidized by their balance sheets. This puts increasing pressure on their competitors to be more creative than ever, exciting shoppers to visit both their physical and online stores. In December, Adweek outlined a number of broad trends across retail we’ll see this year, including more media networks, voice shopping, personalization, improvement in the customer experience and increased attention to consumer privacy. But there are also important trends developing within specific segments. Read more: Learn what to expect, from apparel and fashion to grocery and restaurants. More on retail trends and developments: | | | |
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| 4 Ways I’m Challenging Advertising’s Ageism Problem | |
In advertising, 62% of workers are under 45, and the median age is 40.2 and has remained virtually the same for more than a decade. At least in part, this is the result of the "[fetishization] of youth in advertising as if it’s a magic elixir for creativity and innovation," according to Ian Sohn, WPP's global client lead. The other element, Sohn explains, is that challenges to earnings often result in efforts to make labor more affordable—jettisoning bigger (older) salaries in order to make way for smaller (younger) ones. "What emerges is a situation in which advertising professionals of a certain age must change how we think, work and vocally advocate for ourselves and peers," Sohn writes. Op-ed: Sohn offers four ways to change the narrative around getting older in the industry. Best of the Rest: | | | |
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| | Weedmaps Wishes ‘Happy 4:20’ to L.A. Every Day | |
| | A handful of cannabis buds have been artfully stacked and lovingly photographed for a massive outdoor ad with the tagline, “Happy 4:20 LA.” Sponsor Weedmaps plans a yearlong takeover of the space every afternoon at precisely that celebrated smoke-out moment. And this isn’t just any billboard—it’s one of the largest digital displays in the country that launched Monday in downtown Los Angeles, the top U.S. marijuana market. Weedmaps is its only cannabis advertiser. | |
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| | Advance in a Disruptive Marketplace | |
| | The Institute for Brand Marketing™ offers complimentary courses designed to empower marketers with the strategies to succeed. Learn more today. | |
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| For Black History Month, we asked marketers about the best ways for agencies to amplify Black voices. | |
"The best way for agencies to amplify black voices is to ensure their connection to the black community is authentic. Agencies need representation at the decision-making table, as well as creative talent and content creators." —Corean Canty, chief operating officer, Goodway Group "The best way to amplify Black voices is to continue developing, elevating and providing growth experiences for Black and inclusive talent within our agency, as well as when we evaluate opportunities for our clients. By having the perspective of diverse voices internally, we are empowered to look at opportunities and challenges for our clients from a variety of angles, which gives us the best chance of developing solutions that matter to people in a world where the audience base critical to growth is shifting rapidly." —Esther (E.T.) Franklin, evp, managing director of global strategy and cultural fluency, Spark Foundry | | | |
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| | Featured Jobs | WCCB-TV Charlotte, North Carolina | CCOM Group Miami, Florida | Truth Initiative Washington, Washington DC | Truth Initiative Washington, Washington DC | GumGum Chicago, Illinois | | |
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