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Adweek's Creative 100: Meet the Top Thinkers, Makers and Doers in Marketing and Media Our annual list of creatives you need to know By Tim Nudd If creativity, deep down, is just inventive problem solving, clearly it's more in demand than ever in a world of increasingly complex business challenges—and a political and cultural landscape, in America ...
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Twitter Hopes Its Burgeoning Livestreaming Business Will Help It Take Flight Again Advertisers and TV networks think it might By Marty Swant In the past few weeks, Twitter has secured deals with several television companies and sports leagues hoping to get in early on the San Francisco-based social network's burgeoning livestreaming business. And ...
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Rauxa, the Industry's Largest Woman-Owned Agency, Names First Chief Creative Officer Kate Daggett will take on the new role By Patrick Coffee Rauxa, a California-based full-service marketing agency, announced the hiring of Kate Daggett as its first chief creative officer on the same day it certified its status as the the largest independent agency ...
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Ad of the Day: The Origin Story of Running Legend Usain Bolt, as Told by Gatorade Animated levity from Moonbot Studios By Angela Natividad We've learned a lot about Usain Bolt through advertising—that he broke the 100-meter world record in 9.58 seconds, hails from Jamaica, a former colony of England (at whose capital he's appeared, ...
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Kleenex Explores the Sadness and Anxiety of Moving From Elementary to Middle School And has a product-focused solution By Rebecca Cullers Kleenex's "Someone Needs One" campaign is back with an emotional back-to-school video designed to make you need some Kleenex.
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Upfront Postmortem: Buyers Assess This Year’s 'Ugly' Market Networks secure big CPM gains, but trouble is on the horizon By Jason Lynch Given how strong the scatter market had been last season, and the network execs' brash predictions of a lucrative upfront after a couple of lean years, buyers had entered upfront negotiations prepared for the ...
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Infographic: Pokemon Go Could Be What Farmville Never Was—Successful Here's how brands can catch ‘em all By Carrie Cummings It hasn't even been around for a full month and Pokemon Go has already changed the way marketers and advertisers are thinking about young consumers. The augmented reality (AR) mobile game that has been ...
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