| | | | Adweek’s Creative 100: The Names You Need to Know Right Now in Marketing, Media and Tech Get to know 2017's most innovative professionals By Tim Nudd Daring and surprising. Those adjectives, more than any others, describe the work of the honorees on Adweek's third edition of the Creative 100, our annual list celebrating masters of creativity across advertising, branding, media, technology, pop culture and more. Beginning with our cover star--stand-up comic, actor, writer and podcast host Kumail Nanjiani--we looked for subjects... Read more » | | | | Promoted Content by Adweek Audience Targeting Guide | |
| | | | | | Sexual Misconduct Allegations on Bachelor Spinoff Raise Concerns About Consent on Reality TV 'The larger issue is why we're fascinated with this type of display to begin with' By Sami Main Amid heightened awareness and questions surrounding sexual consent in the entertainment industry, Warner Bros. this week shut down production of Bachelor in Paradise, which was supposed to air on ABC later this summer, after allegations surfaced of sexual misconduct on the set of the reality show. A spinoff of the popular reality franchises The Bachelor... Read more » | | Geena Davis Has Led the Charge for Women in Hollywood. Now She’s Doing the Same for Advertising Working with brands, agencies and data to analyze female roles in ads By Kristina Monllos Don't ask Geena Davis about role models. At least, don't ask her about female role models on screen. The Oscar-winning actress turned gender-equality activist wants more women in movies and on television playing scientists, engineers, lawyers, CEOs--all of the jobs that women have in real life--but please, if you do anything, make those characters interesting.... Read more » | | Why the Disintegration of Chicago’s Most Iconic Media Brand Is Such a Big Blow to the Windy City The end of local ownership of the Tribune means the loss of something more By Robert Klara For 95 years, 435 North Michigan Ave. has cast its imperious, 34-story shadow over the canyons of downtown Chicago. Designed by Raymond Hood and inspired by the Rouen Cathedral, the neo-Gothic skyscraper soars 463 feet into the clouds and wears a crown from the Middle Ages: pinnacles, grotesques, flying buttresses. It is one of those... Read more » | | | | For Apple’s First Series, Planet of the Apps, the Company Imitates, Not Innovates The Shark Tank-esque show assembles—but wastes—an A-list panel By Jason Lynch Throughout most of its lifespan, Apple has been an innovator--if it doesn't outright invent a new product, it takes an existing one to the next level and beyond--but as the company releases its first series, it finds itself in a unusual position: that of imitator. That's the case with Planet of the Apps, which unexpectedly... Read more » | | Disney and Buffalo Wild Wings Are Making Mobile Video Ads More Interactive AdColony debuts a system that offers custom creative By Christopher Heine AdColony wants to make mobile video ads more interactive, and today it's unveiling what looks to be a flexible system called Aurora HD Video. For example, Disney is running custom trailer ads on the program to promote its movie Pirates of the Caribbean: Dead Men Tell No Tales. The ad sends viewers on a virtual... Read more » | | Horizon Media Hopes to Unlock the Potential of AR, VR and 360 Videos With Its New Division ABC Entertainment and GSN have used the agency's service By Christopher Heine Horizon Media today is announcing UNCVR, a division that will feature a partnership with entertainment-based tech player STXSurreal and focus on augmented reality, virtual reality, mixed reality and 360-degree videos. Sarah Bachman To get the endeavor off the ground, Horizon stayed in-house talent for the department leads, selecting Sarah Bachman, vp of mobile strategy, and... Read more » | |
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