Affinity’s AI-powered relationship intelligence platform is transforming CRM Affinity Co-founder and CEO, Ray Zhou, speaks to how AI and technology is helping reshape the way businesses manage relationships.
ClickZ Daily: March 26, 2020 |
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| Hello! Today we have Affinity Co-founder and CEO, Ray Zhou, speaking about how AI and technology is helping reshape the way businesses manage relationships. “In an ideal world, there is no database at all,” says Zhou. “Technology is capable of understanding and capturing the activity around our relationships by harnessing the natural data streams we’re already creating through various communication sources like email. In the ideal end state, the user doesn’t need to think about a database because it’s automating itself, constructing the background for the user.” Also, CMO of Imagen, Helen Aboagye, discusses why an intuitive digital asset management (DAM) system is essential for today’s agencies. Helen says a DAM solution allows agencies to streamline workflows and work more resourcefully with clients. Also ICYMI: Acquia announced the updated version of Acquia Cohesion, an intuitive, low-code solution for building and editing Drupal sites. This new release provides site builders and designers with robust enhancements to support previewing and managing site styles, and an even more intuitive UI to streamline an already simple and powerful visual editing experience. Openprise, the leader in data orchestration platforms for marketing and sales, announced the availability of Openprise Agile CDP, the B2B CDP built on a data orchestration platform—a single, no-code platform that combines the best practices, business rules, and data needed to automate hundreds of business processes. Arkose Labs, provider of online fraud and abuse prevention technology, announced it has raised an additional $22 million in Series B funding led by Microsoft’s venture fund, M12, as well as participation from existing investors PayPal and USVP. |
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Data & Analytics Jacqueline Dooley Affinity Co-founder and CEO, Ray Zhou, speaks to how AI and technology is helping reshape the way businesses manage relationships. |
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Content Marketing Helen Aboagye CMO of Imagen, Helen Aboagye, discusses why an intuitive digital asset management (DAM) system is essential for today’s agencies. Read more |
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| Analytics Luke Richards A new report from Talkwalker highlights that PR today is increasingly digital and social. But there are many opportunities for marcomms professionals to make the most out of social listening and analytics. Read more |
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| Digital Advertising Barry Levine Nearly half of all mobile offerwall users said that if a mobile game suddenly removed its offerwall, they would stop playing after they ran out of virtual currency. Furthermore, 30% said they would continue to play without making an in-app purchase. Read more |
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| Data & Analytics Mindaugas Skurvydas Whatagraph's SEO specialist, Mindaugas Skurvydas, highlights eight vital SaaS metrics and KPIs that lead to success. Read more |
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| Digital Marketing Barry Levine Arm Treasure Data and Forbes Insight study reveals 74% of consumers are at least somewhat likely to buy based on experience alone. Read more |
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Content Marketing For every business to run, it is very important to create a fundamental business plan and stick to it. However, although most small business owners create a business plan as a part of their launch, with the changing economic scenario it becomes difficult to refer to the initial plan at all. Download now |
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