After operating it quietly for much of 2020, Forbes is looking to make a big push for ForbesOne, the business publisher’s first party data platform. Leadership hopes ForbesOne can help insulate Forbes from the revenue crunch coming with the end of third-party cookies. But there are also hopes the visibility and insights available from ForbesOne can be used across the organization: A product manager might use the way people consume Forbes content before and after virtual events to change the experience future attendees get, or an editor might use content consumption reports to inform future coverage or distribution strategies. Read more below. Other things to know about | | |
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| The Programmatic Publisher | | | | After starting out with audience segments built using Forbes’s website, Forbes One now draws on 70 different data sets. | | |
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howdy! | Brands in Culture | | | | In 2021, much of networking will remain virtual via industry events as well as on apps like Clubhouse or on Twitter’s Clubhouse-like feature Spaces. | | |
| Sponsored by Healthline Media | | | | The vitamins and supplements consumer embraces health, happiness and staying well. To earn their attention, advertisers must keep current with their ever-evolving behaviors, unlocking insights into how they buy. Join this virtual panel on March 2 at 2 p.m. ET and tap into experts’ top predictions about how vitamins and supplements will be adopted, ingested and valued in 2021. | | |
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howdy! | Publishing in the Platform Era | | | | The election may be over, but there remains a pandemic, a racial reckoning and a climate crisis for news organizations like CBS to cover. | | |
| Sponsored by CJ Affiliate | | | | Now several months into a global recession, the economic roller coaster of COVID-19’s impact on commerce is still some distance from reaching its conclusion. | | |
howdy! | Subscriptions | | | | ESPN doubled the numbers of writers exclusive to ESPN+ in hopes of converting more people into paying subscribers. | | |
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| Sponsored by MoPub | | | | For advertisers feeling confused about upcoming privacy changes in the mobile app world, it’s important to get up to speed. | | |
howdy! | Publishing in the Platform Era | | | | Sen. Amy Klobuchar’s antitrust bill would give the agencies overseeing antitrust cases a cash infusion and create a new FTC division to help the agency understand complex markets in tech and beyond. | | |
howdy! | Brands in Culture | | | | esports players are finally starting to make the pivot to media they’ve coveted for years — and it’s all being done with a greater sense of urgency given the emerging opportunities. | | |
| Beyond Ads | | | | In the latest episode of the Digiday Podcast, Group Nine CRO Geoff Schiller talks about how his team adapted its sales strategy in 2020. |
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