| Sahil Patel At 148.9 million subscribers, Netflix has a fantastic head start. But the streaming giant is not without its own share of real challenges. |
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| Hilary Milnes To drive customer and revenue growth as well as meet high valuations, DTC brands are testing how far they can stretch beyond initial value propositions. |
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| Sponsored Content IgnitionOne Today's consumers are active across a massive array of channels and devices, leaving mountains of data at every touchpoint. To make sense of it all, marketers have turned to an unwieldy array of acronyms -- DSPs, CDPs, CRM and more. But all too often, these technologies simply create new siloes. Sponsored by IgnitionOne. |
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| Kerry Flynn One benefit of Snap’s Curated Our Stories product is it does not require a huge staff, compared to traditional Snapchat channels. |
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| Max Willens The Apple News app, which attracts around 70 million monthly unique users in the U.S., may seek to establish beachheads on social platforms. |
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| Sponsored Content AppNexus, A Xandr company Video completions are a hygiene metric: not the only indicator of a campaign's success, but still necessary for meaningful results. Ultimately, they're an indicator that ads are reaching an engaged audience. Sponsored by AppNexus, a Xandr company. |
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| Sponsored Content Cxense Savvy media companies know that data-driven revenue models are the way of the future, but they'll have to work hard to compete with The Duopoly. Learn how to maximize your capabilities through dynamic paywalls, data alliances and more. Sponsored by Cxense. |
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