Publishers looking for new sources of referral traffic in the wake of Facebook's news feed changes are revisiting Pinterest. "I wanted to be closer to where the decisions get made." Former agency executive Graeme Adams has applied his insider knowledge of agencies to his role as BT's head of media. The growth of subscription sports sites like The Athletic, DK Pittsburgh Sports and Boston Sports Journal is an encouraging sign for publishers eyeing consumer revenue in a tough digital ad market. "We're moving into a post-digital euphoria." Hearst Magazines' Joanna Coles talks about why the company is bullish on magazines, the backlash to the #MeToo movement and more in this Q&A from Digiday magazine. Only 29 percent of retail executives in a Digiday survey said they believe influencer marketing is very or extremely effective. Subscribe to Digiday+ to learn more about retailers' views on influencer marketing. |
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| Lucia Moses Pinterest represented nearly 8 percent of publishers' social traffic in the second half of 2017, nearly doubling year over year, according to Shareaholic. |
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| Seb Joseph BT’s Graeme Adams shares how the chief media officer role has changed. |
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| Sponsored Content Braze For those who work in data, GDPR compliance is nothing new. But if you’re not familiar with this European digital privacy code, now is the perfect time to get GDPR smart. Sponsored by Braze. |
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| Max Willens Their growth is an encouraging sign for publishers that seek to focus on consumer revenue rather than advertising. |
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| Lucia Moses The chief content officer at Hearst talks about #MeToo, print media’s comeback, Snapchat’s value to publishers and more. |
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| Sponsored Content Beeswax With household names such as American Express, L'Or?al, and Netflix taking their programmatic operations in-house, an increasing number of brands are now wondering: should we do the same? And more importantly: WTF is in-house programmatic? Sponsored by Beeswax. |
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| Sponsored Content Viant By surveying 250+ brand-side marketers about their opinions of people-based marketing, they share how they are implementing it currently or plan to implement people-based campaigns in the future. Get the guide. Sponsored by Viant. |
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