After Kim Kardashian's SEC settlement, influencers working with brands could face more scrutiny -- and fines After the U.S. Securities and Exchange Commission fined longtime, and billionaire, influencer Kim Kardashian for failing to disclose an Instagram endorsement paid for by a crypto company, some think the broader influencer sector could face more scrutiny. Additional coverage: - Fast Company's hack should be taken as a warning sign to other publishers to take cybersecurity seriously, three current and former heads of technology at media companies told Digiday.
- Brands and agencies are in alignment in terms of how confident they are that social media drives marketing success, but a significant gap exists between how they allocate marketing budgets on Facebook, Instagram, YouTube and TikTok.
- Politico is still realizing what a global brand might look like, but Politico EU's CRO Nicolas Sennegon is already pursuing an advertising business that extends across the pond.
- The second and third quarters of this year were slower than usual for pitches, according to agency execs, who said there's a sense of pullback across the board from marketers this year. More in this Digiday+ Marketing Briefing.
- The economic slowdown is causing sportsbooks and publishers alike to reconsider their approaches to content-based customer acquisition campaigns.
- Here are three ways agencies can navigate the uncertain economy.
- As productivity app Notion expands its business, it is ramping up global OOH efforts to get in front of shoppers across the world.
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| | On Monday, the SEC announced it had reached a $1 million settlement with Kardashian over her 2021 post promoting the crypto asset EthereumMAX. | |
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howdy! | | Tech executives shared what publishers can do to prevent getting hacked and avoid cybersecurity breaches. | |
| | No brand wants its products or services to be paired with negative attention, but that possibility will remain without proper content filtering. | |
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howdy! | | Brands and agencies are in alignment in terms of how confident they are that social media drives marketing success, but a significant gap exits between how they allocate marketing budgets on those platforms. | |
| | Download this guide to learn how to reach in-game audiences with programmatic advertising technologies and tactics. | |
howdy! | | Politico is still realizing what a global brand might look like, but Politico EU’s CRO Nicolas Sennegon is already pursuing an advertising business that extends across the pond. | |
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| | With consumers tightening their belts, holiday shoppers are looking for personalized offers and discounts. | |
howdy! | | The second and third quarters of this year were slower than usual for pitches, according to agency execs, who said there’s a sense of pullback across the board from marketers this year. | |
howdy! | | The economic slowdown is causing sportsbooks and publishers alike to reconsider their approaches to content-based customer acquisition campaigns. | |
| | Politico is still realizing what a global brand might look like, but Politico EU's CRO Nicolas Sennegon is already pursuing an advertising business that extends across the pond. |
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