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| Top Stories |  | | Ivy Liu |
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| | | | | Rising ad prices, declining organic reach and shifting formats have made marketers more open to testing new platforms and diversifying budgets. | | |
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howdy! | | | | | There are two competing narratives on advertising at the moment. They sit uneasily with each other. But both are correct. | | |
| | | | | Both opportunities and challenges are emerging as connected TV solidifies its role as part of the advertising mix for omnichannel marketers. | | |
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howdy! | | | | | Learn why Digiday is launching an editorial package dedicated to exploring the value of NFTs outside of earning a quick buck. | | |
| | | | | Turning off the strategies that fail to deliver focused ROI is helping marketing teams prioritize budgets and leverage platforms that produce. | | |
howdy! | | | | | Digiday talked to experts about the challenges the saturated streaming market poses when it comes to marketing new TV shows. | | |
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| | | | | Marketing leaders are shifting to a global mindset as privacy regulations and third-party cookie phase-outs become the norm. | | |
howdy! | | | | | Atlas Obscura is projecting its total 2022 revenue will be three times higher than in 2021, thanks in part to travel advertisers’ increasing spend. | | |
howdy! | | | | | Major platforms struggled to perform amid growing economic uncertainty. Snap, Twitter and Meta fared worse than Google, which maintained its quarterly projections. | | |
| | | | | As the first day back to in-person work approaches for an advertising agency, The Return host Kimeko McCoy talks emotions, pandemic safety and more. |
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