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After Resuscitating VH1, Chris McCarthy Is Ready to Breathe New Life Into MTV The network chief is betting big on live and unscripted shows By Jason Lynch When he first started working at Viacom in 2004, Chris McCarthy harbored what he considered a shameful secret: his educational background. Then a freelance director of marketing for mtvU, MTV's online network for college students, he kept quiet about the fact that he had received his MBA at the University of Pennsylvania's Wharton business school,...
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Infographic: Who’s Watching TV’s Biggest Shows and How Their Interests Align With Brands Quantcast uses search to break down audience data By Emma Bazilian While digital campaigns can be targeted to consumers with uber-specific interests, television advertising, in comparison, can sometimes feel like a shot in the dark. Sure, we know that an ad that runs during The Bachelor will reach a largely female audience, but what if a brand wants to reach millennial women with a passion for...
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An Invigorated Viacom Is Bouncing Back and Scaling Down This Year After a Chaotic 2016 Upfront The company is ready to share its new strategy with buyers By Jason Lynch To call Viacom's 2016 upfront "chaotic" would be an understatement. With the future of the company very much in doubt (founder Sumner Redstone and then-CEO Philippe Dauman were publicly battling over the firm's future, and Viacom was widely expected to merge again with CBS), last year's upfront approach for Viacom was less about grabbing every...
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Star Wars: The Last Jedi Finally Has a Trailer, and It’s Packed With Enticingly Subtle Hints You'll want to watch with headphones on By David Griner The wait for a first look at Star Wars Episode VIII is finally over, but now that we've been tantalized by a trailer, the true waiting is just beginning. At the Star Wars Celebration event today in Orlando, Disney unveiled the first trailer for Star Wars: The Last Jedi, scheduled for release Dec. 15 of...
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Can Legendary Bar Favorite Skee-Ball Successfully Make the Jump to the Digital Age? New owner is betting big on it By Robert Klara On the evening of Feb. 26 at Oakland's Oracle Arena, Stephen Curry scored 27 points, helping the Golden State Warriors annihilate the Brooklyn Nets 112-95. But the most memorable shot Curry took that night actually wasn't during the game. It was during a second-half timeout when a fan came down to the court to play...
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Ever Wonder How the Easter Bunny Was Born? This Gorgeous Ad Tells a Sweet Origin Story A curiously universal fable By Angela Natividad Despite (or maybe thanks to) years of inculcation by Cadbury Creme Egg ads, we've never thought much about how strange the concept of the Easter Bunny is. Who is this bunny that clucks like a chicken and lays eggs made of chocolate? Thankfully, an ad from Germany is about to demystify the legend for us....
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How CBS and Survivor’s Producers Handled This Week’s Outing of a Transgender Contestant Zeke Smith worked with the network and GLAAD to share his story By Jason Lynch Even in its 34th season, Survivor is still capable of some jaw-dropping twists. And one of the show's biggest came during Wednesday's episode of Survivor: Game Changers, in which Jeff Varner, who was frantically trying to avoid being eliminated during the Tribal Council, outed fellow contestant Zeke Smith as transgender. The context around that shocking...
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