 |
| |
 |
 |
| The network chief is betting big on live and unscripted shows By Jason Lynch When he first started working at Viacom in 2004, Chris McCarthy harbored what he considered a shameful secret: his educational background. Then a freelance director of marketing for mtvU, MTV's online network for college students, he kept quiet about the fact that he had received his MBA at the University of Pennsylvania's Wharton business school,... Read more » |
 |
| A+E and AMC reverse course on their downsized productions By Jason Lynch |
|
|
|
|
| Promoted Content by Marketo | | Customer experience can make or break your business |
|
|
|
| Network readies programmatic and OTT options for advertisers By Jason Lynch |
|
|
|
| Zeke Smith worked with the network and GLAAD to share his story By Jason Lynch |
|
|
|
| Quantcast uses search to break down audience data By Emma Bazilian While digital campaigns can be targeted to consumers with uber-specific interests, television advertising, in comparison, can sometimes feel like a shot in the dark. Sure, we know that an ad that runs during The Bachelor will reach a largely female audience, but what if a brand wants to reach millennial women with a passion for... Read more » |
|
| MediaMath takes a stand By Christopher Heine While brand-safety concerns on YouTube in recent weeks have given automated ad buying a black eye, MediaMath today announced a measure to make its clients feel better protected. The programmatic player is refunding brands if their ads, per a press release, "run on previously determined unsafe inventory" with a system dubbed Curated Market. "[It] provides... Read more » |
|
| David Shane scares up the laughs for Spectrum By Tim Nudd Sure, demons, monsters and villains aren't exactly the most upstanding citizens. But even they blanch at the evilness of some satellite and phone companies in this amusing new campaign by creative agency Something Different for Charter Communications' Spectrum cable brand. David Shane of O Positive directed four spots that are rolling out over the next... Read more » |
|
| Featured Jobs | | Editorial Projects in Education 20814, Bethesda | | Global Health Strategies New York City, New York (US) | | Cablevision Woodbury, New York (US) | | GCI Anchorage, Alaska | | TPM Media LLC New York City, New York (US) | | |
|
|
|
| You'll want to watch with headphones on By David Griner The wait for a first look at Star Wars Episode VIII is finally over, but now that we've been tantalized by a trailer, the true waiting is just beginning. At the Star Wars Celebration event today in Orlando, Disney unveiled the first trailer for Star Wars: The Last Jedi, scheduled for release Dec. 15 of... Read more » |
|
| Partnerships with YouTube stars help promote empowerment By Sami Main When Mattel asked influencers to do some good in the world to help celebrate its first annual DC Kids Super Hero Month, the McKnights and other social influencer-filled families leapt into action. Brooklyn and Bailey, twin teenaged sisters who have 4 million subscribers on their YouTube channel, helped create content to support the campaign, as... Read more » |
|
| Apptopia data shows Android users are quickly adopting it By Christopher Heine YouTube TV has been widely available for seven days now, and 147,300 smartphone and tablet users have downloaded it so far, according to mobile-data company Apptopia. Seventy-three percent of those consumers have downloaded the app via Google Play. Adweek reached out to Google, YouTube's parent company, for comment on the numbers, but the digital giant... Read more » |
|
