Initially, advertisers thought the coronavirus would have a short, sharp shock to the economy but the rapid spread of the outbreak over the last week has forced them to prepare for a longer economic slump.
| As advertisers get over the initial shock of the rapid rise of the coronavirus, there's an unexpected sting in the pandemic’s tail – the economy is sliding into another recession. Read more below. Initially, advertisers thought the coronavirus would have a short, sharp shock to the economy but the rapid spread of the outbreak over the last week has forced them to prepare for a longer economic slump. It looks likely AT&T will fold Xandr into its larger WarnerMedia business... As agencies deal with the changing nature of work during the coronavirus pandemic, agency employees are nervous about their jobs. In the latest edition of our confessions series we hear from a CCO about why they feel that way. House of Highlights creator Omar Raja has a new job at ESPN. Are the two ready to be married? Other things to know about Gen Z has arrived. Subscribe to Digiday+ by Friday, March 20 to receive a print copy of The Youth Issue of Digiday magazine. In this webinar, learn how to leverage predictive scoring and cross-channel segmentation to deliver individualized customer experiences. Sponsored by BlueConic. | | |
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howdy! howdy! howdy! howdy! howdy! | | | Introducing the new issue of Digiday Magazine, focusing on Generation Z | | Generational myths are usually flawed, and perhaps nowhere will they be proven more wrong than Generation Z, the youngest generation to now enter the workforce. Gen Zers have shown a penchant for activism — from climate change to gun control to other examples of a conscience. They’re changing how media is created and consumed, they shop differently from generations preceding them, and they are pushing workplaces and workforces to change. | | |
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