Rhishi Pethe is head of product at Mineral at X. X is Alphabet’s moonshot factory, with the mission of inventing and launching breakthrough technologies to help tackle some of the world’s hardest problems, including agriculture.
"In ag retail we need to get comfortable with the fact that digital tools and infrastructure are not only here to stay, but an essential differentiator for your business indefinitely," writes Shane Thomas.
"Agriculture labor is one of those funny challenges that sounds almost boring at first but once you dive in, you realize it’s one of the most fascinating parts of our industry," writes Tyler McGee.
