Good Morning!

Today we have Nielsen’s Tina Wilson discussing why having detailed insights—and the tools that procure them—into changing consumer behaviors is critical for marketers to demonstrate how effective their efforts are.

Nielsen’s Annual Marketing Report revealed that organizations often base their investments in digital marketing and advertising on perceived value, even when they cannot easily verify the effectiveness of those investments, resulting in wasted spend.

Choosing the right software can make or break your organization. But it doesn’t have to be difficult. Follow this 5-step plan by SoftwareReviews’ Alan Neal to minimize the risks and maximize the long-term value.

And in our latest key insights article we look at the “burning” questions from our Marketing Automation Summit and a detailed look at the “silo perception” that’s causing CMOs’ distrust in data.

Benchmarking Survey 2020

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