In the wake of nationwide protests, brands are taking different approaches to address their stance on prominent issues, with varying degrees of success. This week, marketing editor Kristina Monllos explored how agencies are confronting their own diversity and inclusion shortcomings in a member-exclusive column. Senior correspondent Lara O'Reilly also discussed the problem with “purpose marketing” and explained how marketers can effectively elevate the stories of black communities in another Digiday+ member exclusive.
Check out a taste of our recent coverage below and subscribe to Digiday+ for access to all member exclusives, original research and charts, live digital events, reports and guides and much more.
‘Over-inflating their importance’: Why many marketers are wrong-footed on race
George Floyd’s death and the subsequent events that followed have plunged many advertisers back into a crisis mode that followed a similar playbook to the early stages of the coronavirus crisis. Yet many advertisers didn’t learn from the mistakes made last time.
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Like many companies, agencies were caught flat-footed by the unrest spreading across the country. Most fell back on messages of support — some opted to give employees a day off for reflection — but the stark reality remains that agencies, despite years of talk of the importance of diversity, are not very diverse or inclusive places for many.
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