"It's more conceptual than it is practical." Agencies like Horizon Media, Havas and Droga5 are testing blockchain with their clients, but marketers have doubts about whether the technology can eliminate ad fraud in the media supply chain.
Subscription publishers like The Telegraph, The Economist and the Financial Times are trying to build the habit of subscribing among young people, adapting the accessibility, tone and marketing of their products.
"If you recommend something to people, why don't you let them buy it?" On the latest Digiday Podcast, Time Out's Julio Bruno talks about monetizing the publisher's content, the company's approach to profitability and more.
Bleacher Report's documentary about an amateur sculptor's second attempt at creating a bust of soccer star Cristiano Ronaldo, which has amassed more than 3.4 million views across several of the publisher's social accounts, illustrates its ambitions to offer more soccer coverage.
In a Digiday survey of publishers, 42 percent said they plan to produce TV or over-the-top content in the coming year. Subscribe to Digiday+ to learn more about publishers' video strategies in 2018.
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