Other things to know about - Attend the Digiday Publishing Summit, March 24-26, in Vail to gain insights on key issues and forge meaningful connections with media leaders from Hearst, CBS Interactive and more. Passes are limited — secure your seat today.
- Building loyalty among new holiday customers through personalized follow-ups and loyalty incentives ensures sustained revenue for brands. Sponsored by Zeropark.
- One of the biggest hurdles to launching a media network is prolonged periods of negotiation, contracts and legal, further compounded by the need for data science resources. Sponsored by LiveRamp.
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| Top Stories |  | | Ivy Liu |
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| | | | | By now, spotting influencers in major ads and at events is all but mainstream — but what if artificial intelligence allowed influencers to tap into old-school product placement without actually having to shoot in person with brands? | | |
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howdy! | | | | | President Trump’s second term will be different from his first. It seems his relationships with the media, tech and marketing industries already show as much. | | |
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| | | | | With the tactics and tools marketers use to achieve performance having evolved considerably, performance marketing needs an update with some nuance. | | |
howdy! | | | | | It’s getting more difficult for brands to stand out from one another as more advertisers flock to sports marketing, even one as big as Verizon. | | |
| | | | | Omnichannel marketing enables brands to meet consumers at every stage of the customer journey with relevance and impact. | | |
howdy! | | | | | Publishers are optimistic about this year in some important ways, but there are also some things they don’t feel optimistic about. | | |
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| | | | | Over-reliance on keyword-blocking undermines respected reporting and overlooks a valuable audience that sees increased value in ads on news sites. | | |
howdy! | | | | | Due to its increased focus on individuals’ avatars and their appearances, the culture of Zepeto revolves heavily around virtual fashion. | | |
howdy! | | | | | This time around, it seems that CMOs will focus on getting back to the basics of marketing. | | |
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