Agencies plan to focus on TikTok, among other channels, in 2023 This article is part of a limited editorial series, called The 2023 Notebook, that is designed to be a guide to marketing and media buying in the new year. Explore the series here. Additional coverage: - BDG, Insider, WSJ and other publishers are bracing for the uncertainties of 2023 with lessons from the pandemic.
- 2023 is the murkiest start to a year in recent memory — it’s simply unclear where the marketers and media agencies will end up financially, but we know it’s not starting from a great place. More in this Digiday+ Media Buying Briefing.
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| Top Stories |  | | Ivy Liu |
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| | | | | Even as we start 2023 with uncertainty, marketers are looking to digital video, social media and the metaverse as priorities this year. | | |
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howdy! | | | | | BDG, Insider, WSJ and other publishers are bracing for the uncertainties of 2023 with lessons from the pandemic. | | |
| | | | | Join this webinar on January 24 at 1 p.m. EST to learn how marketers can evolve their testing strategies from traditional A/B to multivariate testing to identify high-performing videos quickly. | | |
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howdy! | | | | | 2023 is the murkiest start to a year in recent memory — it’s simply unclear where the marketers and media agencies will end up financially, but we know it’s not starting from a great place. | | |
| | | | | Publishers not utilizing affiliate marketing could be missing out on a lucrative revenue stream. One significant barrier they’re facing is that successful affiliate strategies require thinking like a retailer. | | |
howdy! | | | | | Here’s a roundup of Digiday’s most popular WTF explainers. | | |
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| | | | | Advanced tools will create a more seamless path for cross-channel buying, targeting and precise measurement of CTV/OTT and linear campaigns. | | |
howdy! | | | | | Boosting relevance and driving massive media attention, marketers have gotten creative in their partnership strategies this year. As 2022 is coming to an end, we take a look back on some of the strangest product launches and brand collaborations of the year. | | |
howdy! | | | | | The tumultuous year has left tech companies, marketers and others rethinking everything from data and content to e-commerce efforts. | | |
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