| Agencies are adjusting as brands bring more of their marketing in-house. One winner: agencies that can accommodate project-based work. "We have to look at it as a positive and adjust," said one agency executive. "Facebook is a gigantic business, and gigantic businesses have big responsibilities to the world." NBCUniversal CEO Steve Burke is the latest media executive to suggest that Facebook be regulated in the wake of the Cambridge Analytica scandal. On the latest episode of the Digiday Podcast, Recode's Kara Swisher says Facebook only "pretends to care" about the media. "I don't think [Facebook] was ever going out with the media. The media thought so. AOL did the same thing. They were courting the media, and then they weren't because their business changed. In Facebook's case, they needed the media to make that news feed more interesting. Turns out, media is messy, and they can't figure out a monetization strategy." Only 13 percent of media-buying executives in a Digiday survey said they believe artificial intelligence will replace media buyers. Subscribe to Digiday+ to learn what concerns them more than AI. In a new Confession, a media executive sounds off on agencies: "A lot of times they need to put things into a spreadsheet, to say, "Here are the impressions, here's the reach." Often their models are built to deliver eyeballs at scale and to find the highest value CPMs available." From Tearsheet: Top marketers at big financial institutions are becoming the most vocal people demanding change in marketing. The latest version of our weekly Digiday Video Briefing just went out. This week's edition examined why Netflix is taking a closer look at news programming. Find out the info exclusively in this weekly email from Digiday senior reporter Sahil Patel. |
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| Ilyse Liffreing Agencies strive to see the positives of clients moving their marketing in-house. |
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| Sahil Patel Burke joined scores of other media executives and politicians in suggesting that Facebook needs to be regulated. |
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| Sponsored Content Braze Mobile devices allow brands to gather more nuanced customer data than ever before, providing actionable insights into what people value and how they engage- the kind of insights that strong customer relationships are built upon. But these relationships are also built upon trust so security needs to be a mindset. Sponsored by Braze. |
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| Aditi Sangal “[Facebook tries] to create free material so people stay on their platform. They don't care what does that.” |
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| Mark Weiss At the Digiday Media Buying Summit, media-buying executives discussed competing with consultancies and how they're implementing artificial intelligence. |
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| Sponsored Content Braze If you’re in the business of data collection, then you know that the GDPR has arrived--and with it comes a whole new set of rules and regulations. Get informed with these five essential GDPR tips for your business. Sponsored by Braze. |
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| Sponsored Content Thunder Marketers are starting to test ads using methods such as impression-based creative rotation testing, cookie-based testing and people-based testing, but are doing so without a clear strategy. How do they know which tactic is actually working? More importantly, how do marketers know if the "right" ads are reaching the target audience? Get the guide. Sponsored by Thunder. |
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Gala:
March 29, 2018 | 6:
30pm |
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LAST CHANCE DEADLINE:
March 30, 2018 |
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ALL EVENTS |
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