A number of factors — economic need, a captive audience and a dearth of data — conspired the last few years to make e-commerce and retail media the hottest parts of the media business. Agencies are scrambling to stay on top of it all. Additional coverage: - Advertising appears to have held up quite well considering how much the ad industry talked itself into a downturn toward the end of 2022.
- In April 2022, BuzzFeed Inc. reorganized its business team to have the staffers who helped HuffPost reach profitability in 2021 do the same for BuzzFeed News. But its time was cut short. We looked into why.
- Known's Chief Media Officer Kasha Cacy feels like she finally found the right agency environment that balances deep-diving data science with sound media and creative strategies. More in this Digiday+ Media Buying Briefing.
- When CLG announced its acquisition by NRG, many observers heralded the news as yet another sign of the imminent collapse of the esports industry. But esports industry executives believe the doom and gloom is overblown.
- Digiday talked with NFL CMO Tim Ellis to learn more about what the league intends to do to continue to attract and retain Gen Z viewers beyond the NFL Draft.
- A group of five leading gaming influencers announced "Project V," a custom Fortnite Creative game featuring unique game mechanics and quests connected to each creator's brand and fandom.
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| Top Stories |  | | Ivy Liu |
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| | | | | A number of factors — economic need, a captive audience and a dearth of data — conspired the last few years to make e-commerce and retail media the hottest parts of the media business. Agencies are scrambling to stay on top of it all. | | |
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howdy! | | | | | Advertising appears to have held up quite well considering how much the ad industry talked itself into a downturn toward the end of 2022. | | |
| | | | | Misapplications of blocklists create significant roadblocks for diverse, equitable and inclusive advertising and media. | | |
| Advertisement |  | | |
howdy! | | | | | Culture and entertainment news has become the go-to coverage to appeal to advertisers. But too much of that coverage caused competition within the portfolio. | | |
| | | | | Websites are at the heart of just about every organization’s digital strategy — but with many stakeholders involved and vying for responsibility, maintaining an innovative, secure and up-and-running site can pose challenges. However, web ops practices can offer a bridge between teams to alleviate such difficulties. | | |
howdy! | | | | | Known’s chief media officer Kasha Cacy feels like she finally found the right agency environment that balances deep-diving data science with sound media and creative strategies | | |
| Advertisement |  | | |
| | | | | What are the top targeting and advertiser services your data management team provides for advertisers? Let us know in this survey, and we’ll send you a $5 gift card. | | |
howdy! | | | | | When CLG announced its acquisition by NRG, many observers heralded the news as yet another sign of the imminent collapse of the esports industry. But esports industry executives believe the doom and gloom is overblown. | | |
howdy! | | | | | Digiday caught up with Ellis to learn more about what the league intends to do to continue to attract and retain Gen Z viewers beyond the NFL Draft. | | |
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