Although 2024 is shaping up to be a big year for ad spending with the potentially most expensive presidential election in history on its way, there remains some uncertainty in the industry — given the economic conditions and move toward cookie deprecation.
December 06, 2023

Agencies weigh positives and negatives to 2024 spending in an uncertain economy

Although 2024 is shaping up to be a big year for ad spending with the potentially most expensive presidential election in history on its way, there remains some uncertainty in the industry. With that said, independent agencies are so far hearing a positive outlook from some clients.

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