Agencies weigh the pros and cons of generative AI as political advertising grows It is only a matter of time before generative AI content becomes a bigger part of political campaigns. Additional coverage: - Publishing executives used their companies’ latest earnings calls to continue discussing the uses and challenges around generative AI technology and its impact on media businesses.
- Due to the decline in engagement of Meta's Threads, X (formerly known as Twitter) is hoping to attract more content creators to its platform via ad revenue share payouts to users who are subscribed to X Blue.
- While the formal agency-of-record relationship focused on TikTok specifically may be a rarity, agency execs say that marketers have been seeking more and more agency expertise when it comes to the platform.
- For all the attention being paid to X (née Twitter) these days, the svp and head of paid social at Digitas North America is keeping a closer eye on Meta’s Threads at the moment.
- MFAs are top of mind for marketers, despite them not really having a set definition.
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| | | | | It is only a matter of time before generative AI content becomes a bigger part of political campaigns. With the political ad landscape to surpass prior spending levels in 2024 to more than $15 billion, agencies today need to consider the positives and negatives of genAI making its way into the space. | | |
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howdy! | | | | | Publishing executives used their companies’ latest earnings calls to continue discussing the uses and challenges around generative AI technology and its impact on media businesses. | | |
| | | | | To navigate the increasingly complex digital advertising ecosystem, DoubleVerify is leaning on automation to help clients manage their complex brand safety and suitability requirements. | | |
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howdy! | | | | | Due to the decline in engagement of Meta’s Threads, X (formerly known as Twitter) is hoping to attract more content creators to its platform via ad revenue share payouts to users who are subscribed to X Blue. | | |
| | | | | Because retail media campaigns drive to a retailer’s site in many cases instead of a brand’s, it’s up to the retailer to share necessary customer activity information, adding yet another layer of complexity for advertisers. | | |
howdy! | | | | | While the formal agency-of-record relationship focused on TikTok specifically may be a rarity, agency execs say that marketers have been seeking more and more agency expertise when it comes to the platform. | | |
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| | | | | As publishers look to monetize their audiences and build deeper relationships with brands, they are changing their approaches to open marketplaces and direct-sold deals. Publishers: Take this survey and tell us how you’re creating engagement and positive ad outcomes for a $5 gift card. | | |
howdy! | | | | | The agency’s head of paid social doesn’t expect Meta to introduce ads on Threads until next year at the earliest, she said on the latest Digiday Podcast episode. | | |
howdy! | | | | | MFAs are top of mind for marketers, despite them not really having a set definition. | | |
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