| | | | | First Things First | | June 24, 2020 | By Jess Zafarris |
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| Paris Agency Rosapark, Led by White Founders, Faces Scrutiny on Twitter | |
| | Havas-owned French agency Rosapark was the subject of discussions around race and representation in the industry on Twitter Tuesday after Nathan Young, president of 600 & Rising and group strategy director at Periscope, noted the juxtaposition between its name and the three white men who lead it. The agency's former creative director claimed in 2016 that the founders of the agency didn't deliberately name it after Rosa Parks. As the discussion continued on Twitter, a Havas employee criticized the manner in which Young drew attention to Rosapark's name, prompting more outrage, as Young's supporters pointed out the problem with telling a Black man how to react to racial insensitivity. Inside the debate: Many of those who commented are in favor of a name change for the agency. Also in Agency News: - WPP's Ogilvy named Andy Main its new global CEO. Main will join next month, replacing John Seifert, who plans on retiring in 2021.
- WPP has been hired by WW, formerly Weight Watchers, to handle its media responsibilities in North America, part of a larger structure for the market in which agency Decoded Advertising will work "hand-in-hand" with WPP.
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| The World's Top CMOs on the Role of Marketing in the Future | |
Adweek met with 50 CMOs from the world's biggest brands for The Great Marketing Reboot, two symposiums intended to find out what’s changed in the past three months, what’s changing in the next three months and what’s forever changed for the industry. Here were a few highlights from a survey they responded to: - 68% of respondents said the role of marketing has been elevated in the past three months. That means brands need to authentically communicate and embody their brand purpose and social values.
- Business leaders are more responsible than ever for being change agents, so marketers will need to be more involved in internal communications within their organizations, leading discussions about connecting brand purpose with company values.
- To address team mental health as a top priority while maintaining productivity and development, leaders will need to learn new skills, teams will need more outlets to de-stress and new protocols will need to be developed to respect work-life balance.
Get more insights: Discover the top 10 tips from the symposium participants for the brands of tomorrow. Related: How can brand leaders and stewards shift, adapt and grow to stand the test of time in today's environment? Here are the top themes these 50 CMOs brought up.
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| The Latest Updates from NewFronts | |
- The IAB's annual video ad spend study, which it released today, shows that more than half of buyers are moving their broadcast and cable ad spend to connected TV, which includes companies like Roku, Tubi and Hulu.
- Debuting at NewFronts, Barstool Sports touted its new creative studio for brands while explaining to advertisers why they shouldn't be put off by the occasionally controversial platform.
- Also a newcomer, Snap talked up its original shows including The Drop, an unscripted streetwear-focused show that lets users shop for apparel while they watch.
- Focusing on short-form video platform ellentube, Ellen Digital Network presented a star-studded lineup including shows from comedian Tiffany Haddish and Unbreakable Kimmy Schmidt’s Ellie Kemper.
- Facebook didn't focus on new programming for its video destinations, but instead provided examples of the creative ways its tools like Facebook Live and Instagram Live have been used amid the pandemic.
- Condé Nast emphasized its commitment to championing more diverse voices, plus opportunities for advertisers including a podcast network, shoppable ads and partnerships with Nielsen and the National Basketball Players Association.
- Vevo focused on its wide distribution, with a reach of 148 million viewers and 24 billion monthly global views, mostly due to its presence on YouTube.
More of Today's Top News and Highlights | | | |
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| | Adweek Promos and Events | LIVE Today: The Future of Content in an Omni-Channel World | |
| | Join Adweek, Appnovation and Contentful for this live virtual event, June 24th at 2pm ET, where we'll discuss how the atomization and easy distribution of content across all channels can help you build a consumer strategy that creates lasting value for your audience and maximizes content agility across the entire consumer journey. Save your virtual seat and tune in at 2pm ET. | |
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| | Featured Jobs | Sabii Digital Jersey City, New Jersey | Wakefern Food Corp. Edison, New Jersey | Via New Media Inc. New York City, New York | The Brandon Agency Charlotte, North Carolina | Pennsylvania State University University Park, Pennsylvania | | |
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