"2019 is the year the industry comes together around measurement."
–Laura Molen, President, Ad Sales & Partnerships | NBCUniversal
(Jan. 2019: AdExchanger IP)
The media world has more data than ever before – and more companies boasting solutions that would allow programmers and advertisers to increase revenue, reach niche consumer groups, map the consumer journey and harness omni-channel efficiencies. Cynopsis is excited to launch our 3rd annual Measurement & Data Conference on Tuesday, June 11 in New York City. We’ll help your team cut through the clutter and chart a clear path to success – from now into 2020.