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See below for the full agenda for Brandweek Challenger Brands, February 6-7 at Microsoft headquarters in New York.
Wednesday, February 6 9:30 am Industry Insights Conversation with Terence Kawaja, Founder and CEO, Luma Partners and Jeff Litvack, CEO, Adweek Eric Edge, SVP of Brand and Communications, Postmates Allison Stadd, VP of Brand Reach and Affinity, BARK The Art of Storytelling: Standout Creative to Amaze and Engage Ray Elias, CMO, HotelTonight Courtney Nichols Gould, Co-founder and Co-CEO, SmartyPants Vitamins The Data Dance: Marketers' Fancy Footwork to Reach and Engage Consumers Alex White, Head of Music Recommendations and Curation Programming, Pandora Kevin Keith, Chief Brand Officer, Orangetheory Fitness 12:15 pm Lunch Katie Finnegan, Founding Principal, Store No. 8, Co-founder and CEO, Spatialand Nicholas Horbaczewski, Founder and CEO, Drone Racing League Mind the Gap: Cultivating Culture and Talent to Grow and Scale Your Business Michael Lastoria, Co-founder, CEO and Creative Director, &Pizza Porter Braswell, Co-founder and CEO, Jopwell Want It. Need It. Get It: CX Trends and the Future of Retail Jonathan Shokrian, Founder and Executive Chairman, MeUndies Kimberly Dillon, CMO, Papa & Barkley 3:00 pm Fireside with Bethenny Frankel, Founder and CEO, Skinnygirl 3:40 pm Fireside with David H. Dancer, CMO, MedMen Enterprises 4:00 pm Keynote with Alex Chung, Founder and CEO, GIPHY Thursday, February 7 Luke Droulez, CMO, Parachute Leslie Kruempel, Mission Executive, Organic Valley All by Design: Why CX, UX and Service Design are the Cornerstones of Brand Marketing Eric Toda, Head of Marketing, Hill City Mark Berinato, Vice President, Digital Experience, Panera Sustainable Branding: The Opportunities and Risks of Ethical Products and Services Hanneke Willenborg, CMO, Seventh Generation Julie Channing, Vice President of Marketing, Allbirds 12:15 pm Lunch Randy Goldberg, Co-founder and Chief Brand Officer, Bombas Matt Scanlan, Co-founder and CEO, Naadam Bricks, Clicks and Beyond: Finding Online and Offline Success (and Failure) in Retail Selena Kalvaria, Vice President of Brand Marketing, Away Lorna Sommerville, Vice President of Marketing, Harry's We See You'd Like Fries With This: The New Consumer Conversation in the Age of AI and Personalization Akshay Khanna, Head of Partnerships - NFL, NBA and NHL, StubHub Kathleen Reidenbach, Chief Commercial Officer, Kimpton Hotels & Restaurants 3:00 pm Fireside with Cheryl Kaplan, President and Co-founder, M. Gemi 3:20 pm Keynote (speaker to be announced) To register and see more updates, please visit adweek.com/challengerbrands.
*Additional speakers to be announced soon. Agenda and speakers subject to change.
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