Agent gives herself a sales Lyft

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If they build it, will buyers come? | Agent gives herself a sales Lyft | Efficiency, idea generation top generative AI benefit list

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August 5, 2024

Top News

If they build it, will buyers come? Home buyers want more inventory. Builders say they have it. Full Story: REALTOR® Magazine (7/10)

Exclusive NAR Members & Client Savings Up to 35% NAR members and clients, save up to 35% on car rentals with Budget. Use Budget code Y490606 for Budget. Download DIY-able digital gift cards and coupons at www.nar.realtor/budget for exclusive benefits.

Best Practices in Sales & Marketing

Agent gives herself a sales Lyft Learn how Marta Stasik's unique marketing drive gathered a handful of new leads on both the buying and selling sides. Full Story: REALTOR® Magazine (7/17)

Efficiency, idea generation top generative AI benefit list Increased efficiency, easier idea generation and more content production led the list of marketing benefits from generative AI in a May Capterra survey. Among challenges, maintaining authenticity came first, followed by continuing to value human creativity. Full Story: MarketingProfs (free registration) (8/1)

How to recognize, counteract common mind traps at work Work stress often stems from irrational thought patterns known as mind traps, which can be anything from overgeneralization, downplaying accomplishments or catastrophic thinking. Recognizing and addressing these mind traps can help individuals maintain control over their thoughts and reactions, like the captain of a ship, leading to better career outcomes and reduced stress, according to Bryan Robinson, author of "Chained to the Desk in a Hybrid World." Full Story: Forbes (tiered subscription model) (8/1)

Real Estate Trends

Colors to fit your kitchen's orientation Which direction does the kitchen face: north, south, east or west? A design expert says there's the perfect color for each orientation. Full Story: REALTOR® Magazine (8/5)

Property with 'Animal House' connection hits market The house where actor John Belushi stayed during the filming of 1978's "Animal House" movie is on the market in Eugene, Ore., with an asking price of $595,000. Full Story: The Oregonian (Portland) (8/3)

Investors eye vacant religious buildings for redevelopment There are a growing number of vacant religious buildings in the U.S., and these structures are attracting investors and business owners seeking unique spaces for their ventures. Religious buildings around the world have been repurposed to serve as mixed-use developments with residential space, dining establishments and craft breweries, among other property types. However, these reuse projects can hit certain obstacles, including zoning issues and development costs. Full Story: The New York Times (8/4)

Technology & Innovations

U. of Alaska, HUD partner to study 3D-printed housing The University of Alaska Fairbanks has partnered with the Department of Housing and Urban Development on a research program to address housing issues in Alaska using a 3D concrete printer. The initiative, focusing on Nome, aims to use locally sourced materials to reduce construction costs and improve efficiency. Full Story: KTVF-TV (Fairbanks, Alaska) (7/30)

Fair & Equitable Housing

U.S. sees faster rise in renter households The number of renter households in the U.S. reached a record 45.2 million in the second quarter, representing a 1.9% year-over-year gain, according to Redfin. The number of homeowner households grew to 86.3 million, representing a much smaller annual gain of 0.6%. Full Story: Connect CRE (8/2)

Legislation & Regulation

Fed faces risks with expected rate cuts Markets appear certain the Fed will cut rates in September, and then an additional two times before the end of the year. But investors might be getting too optimistic. Geopolitical factors could lead to a rebound in inflation. The economic slowdown could also worsen before the Fed gets to cutting rates, and concerns about its ability to react swiftly to economic changes persist. Full Story: The Wall Street Journal (8/1)

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About The National Association of REALTORS®

The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.

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