Housing volatility is pushing more sellers to work with real estate pros rather than go it alone. Here's how to capitalize on higher interest in your real estate services.

Buyer's agent Victoria Reichelt of the Corcoran Group in New York supported out-of-towner Deborah Osburn's $10.25 million purchase of a historic Manhattan townhouse after the client said she was attracted by the renovation project's creativity and charm. "Anything that's priced correctly and competitively will sell," Reichelt says.

Creating and sustaining professional relationships can help grow a business, according to entrepreneurs and experts, who note the value of being curious, listening to others and staying patient. "Long-term thinking, consistency and a friendly attitude are keys to growing it," says Pavel Stepanov of Virtudesk.

Alex Macura, founder of Your Digital Assembly, offers 13 tips to localize marketing to drive brand authority and leads. Macura's recommendations include localize content to boost value and relevancy, update the website with images and videos that reference your location and neighborhood and test Google Ads with keyword and location targeting.

Two leading mortgage lenders, Rocket Mortgage and United Wholesale Mortgage, are adopting aggressive strategies to improve their share of a shrinking market, with offers including substantial discounts on interest rates and suspension of some associated fees for buyers. Analysts note the moves will increase pressure on smaller competitors, with a number of them going out of business and others announcing staff cutbacks.

Rates on 30-year fixed-rate mortgages have climbed significantly since the beginning of the year, encouraging some buyers to consider adjustable-rate alternatives. Here's a look at how mortgage rates are projected to change and what that means for prospective buyers.

Branding, an active social media presence and digital content are necessary tools for real estate agents. Consistency, clear brand definition and identifying the right audience are all part of the mix for successful digital branding.

Two REALTORS® who are community development advocates discuss the moments that motivated them to get involved in volunteering and what their first steps were. Listen to Drive With NAR now.

The REALTORS® Relief Foundation has given $1 million to help with emergency housing needs during the recovery.

St. Louis County, Mo., is contending with a growing population of homeless people as a new state law cracks down on those who sleep outside. The area will require 35,000 affordable housing units to meet current needs, advocates say.

The Federal Reserve's quantitative tightening is ramping up further this week as the central bank looks to reduce the size of its $9 trillion portfolio. Meanwhile, some crucial economic information -- including the August jobs report -- is coming out soon, potentially informing Fed policymakers as they look toward their September meeting.