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August 22, 2022
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Top News
Proper communication improves efficiency and boosts your reputation—which, in turn, helps grow more business. Use these steps to make improvements to your connections that will take your career to the next level.
Full Story: REALTOR® Magazine/The Lounge (8/16) 
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The Perfect Pre-Listing Packet Template
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Best Practices in Sales & Marketing
For new agents, it can feel like a personal defeat when a real estate deal falls apart. Here's how one practitioner learned to pick herself up and move on after her first summer in the business was a wash.
Full Story: REALTOR® Magazine (July 2017) 
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Agents and brokers share stories of their most complicated transactions, including sellers who would not vacate and a client with amnesia.
Full Story: The Wall Street Journal (8/16) 
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FiveChannels CEO Jason Hall highlights seven examples of creative content marketing that give brands and organizations a competitive edge. Examples include Wayfair's interactive #WayfairAtHome campaign that allows customers to post photos of Wayfair products in their home, ZipRecruiter's podcasts featuring prominent guests and LinkedIn's visual-heavy marketing on social media.
Full Story: Fast Company (tiered subscription model) (8/17) 
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Blog posts that focus on their intended audiences will spark engagement, marketing manager Courtney Washington writes. Washington's 10 tips for engaging readers include using lists, case studies and calls to action.
Full Story: MarketingProfs (free registration) (8/18) 
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Real Estate Trends
With the right design, you can expand your home's living space and create a natural flow to the outside.
Full Story: REALTOR® Magazine/Styled, Staged & Sold (8/15) 
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Agent Ari Wilford collected almost $20,000 as a broker's fee to fill a one-bedroom apartment in New York City's Upper West Side due in part to the rent stabilized unit's $1,725 monthly rate. The unusual fee has drawn attention, though Wilford says it makes sense given the details of the unit.
Full Story: New York Post (8/20) 
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Low-brightness light fixtures are falling out of fashion among interior designers due to their lack of functionality. The use of white or light-colored paints can also help brighten interior spaces.
Full Story: The List (8/21) 
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Technology & Innovations
Real estate technology companies are among the fastest growing startups in the country, as tracked by the Inc. 5000 list. Ideal Agent, Ribbon, Orchard, ListingSpark, Curbio and HomeLight are among those that made this year's list.
Full Story: RealTrends (8/16) 
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Fair & Equitable Housing
Texas is sending asylum seekers from Mexico to New York City in protest over the national immigration policies, adding thousands of people to the city's homeless rolls. Officials say shelters are already stretched to capacity and there is limited affordable housing for the arriving migrants.
Full Story: National Public Radio (8/21) 
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Housing inventory in New York's Hudson Valley has dwindled due to a wave of people leaving New York City in response to the coronavirus pandemic. This shift has left middle-income workers with few housing options, prompting business owners to step in and provide housing.
Full Story: The New York Times (8/19) 
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Legislation & Regulation
Maryland Gov. Larry Hogan has announced an expansion of the Maryland Mortgage Program for residents hoping to buy a home while managing their student debt. Program participants may purchase a home with a 5% down payment and take out a 30-year conventional mortgage for the remaining 95% of the house price, and then take out an additional five-year loan for up to 15% of the home price to be used in eliminating an equivalent amount of their student debt, with a cap of $50,000, up from $30,000 previously.
Full Story: WTOP-FM (Washington, D.C.) (8/16) 
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About The National Association of REALTORS®
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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