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October 25, 2022
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"I heard a woman's voice in the kitchen say, 'I'm in here.' Startled, I went to the kitchen to see who it was—and no one was there."
Full Story: REALTOR® Magazine/Culture Scan (10/24) 
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Best Practices in Sales & Marketing
Business card designs used by Keller Williams, Compass, Fox Real Estate and Klemich Real Estate illustrate a range of quality designs for agents. Texture and simplicity are among key design elements for high-quality cards, with those from Re/Max, Century 21 and Berkshire Hathaway also featuring on this HubSpot list.
Full Story: HubSpot (10/24) 
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Become clients' strategic partner rather than an order-taker who merely implements tactics, writes marketing CEO Beth Newton, who notes the greater profit potential this unlocks. Four key ways to shift include a discovery phase for each project and rejection of work that isn't the right fit.
Full Story: Entrepreneur (10/21) 
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Real Estate Trends
Beyond safety and security, smart locks can be aesthetically bold and easy to use, giving buyers a taste of upscale smart-home technology at the front door.
Full Story: REALTOR® Magazine (10/24) 
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As the seasons change, so do home styles. Interior designers offer their favorite looks for the colder months.
Full Story: REALTOR® Magazine/Styled, Staged & Sold (10/24) 
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Mortgage Bankers Association Deputy Chief Economist Joel Kan says the group's "forecast is for home-price growth moderation to continue," citing a slowdown in buyer demand amid rising interest rates and recession fears. Mortgage rates are likely to come down in 2023, Kan says.
Full Story: MarketWatch (tiered subscription model) (10/24) 
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The median time of homes staying on the market has reached 34 days as sales increasingly take longer to close, according to Redfin data. Requests for home tours and other services have also slowed.
Full Story: GlobeSt (free registration) (10/24) 
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Technology & Innovations
Unreal Estate is among new platforms that are changing the real estate industry, tapping into data from 30,000 home sale transactions to develop user dashboards and streamline buying and selling. Unreal Estate has also optimized the process of determining what users value and executing strategies with efficiency and speed, writes Benjamin Laker, a leadership professor at Henley Business School in the UK.
Full Story: Forbes (tiered subscription model) (10/24) 
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Fair & Equitable Housing
DARO Management Services, DARO Realty and Infinity Real Estate together will pay $10 million to settle allegations that the related companies unlawfully discriminated against low-income housing applicants using assistance including Section 8 vouchers, District of Columbia Attorney General Karl Racine said. The companies, which are accused of violating the D.C. Human Rights Act, also must permanently cease their management of properties in the District.
Full Story: DCist (Washington, D.C.) (10/20),  The Washington Post (10/20) 
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Legislation & Regulation
In a panel discussion moderated by Stifel Financial Chief Economist Lindsey Piegza, Wells Fargo Chief Economist Jay Bryson and Ethan Harris, head of global economics research at Bank of America, have said a recession is inevitable in 2023. "You're starting to see it in terms of housing and other interest-rate-sensitive parts of the economy," Bryson said. Harris agreed, noting, "I don't see how we avoid a recession," albeit a mild one.
Full Story: ThinkAdvisor (free registration) (10/24) 
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About The National Association of REALTORS®
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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