Good morning, Marketer, and how will all the work get done today?

Technology helps, and so does organization. To keep work organized, Stacey Ackerman zeros in on a key role within the agile framework — the Stakeholder.

Stakeholders are discussed a lot when implementing new technology and getting work done. Here’s a key question to ask: Is this person responsible for delivering on business goals directly tied to the work your team is doing?

If the answer is yes, you’ve successfully identified a Stakeholder.

Chris Wood,
Editor

Stakeholders: Getting started with the Agile Marketing Navigator 

Here's how to manage relationships between an agile marketing Team and Stakeholders who have a vested interest in the work the Team is doing.

Read More

Google rolls out new features for GA4

GA4 adds real-time behavioral modeling, more customization and the Setup Assistant gets a big improvement.

Read More

Brands are betting heavily on CTV advertising

It's almost unanimous. 98% of brands believe Connected TV advertising will be bigger than mobile in the next two to three years.

Read More

Drive more revenue now: Customer-focused strategies to boost conversion rates

Drive conversion rates so stellar, you’ll calculate them twice just to be sure.

Learn more

Webinar: Break Down Data Silos to Create a Customer 360 View

Data silos make it extremely difficult to adopt that single view of the customer and meet customers’ increasing demands and expectations. Learn how AI and machine learning can help.

RSVP Today!

How to prepare teams for customer journey orchestration

Here are all the teams who will be involved in implementing the CJO platform and what you need to do to prepare them.

Read More

Whatever happened to customer journey orchestration?

Here's a look at the evolution of customer journey orchestration, its path to maturity, and why it is not going away.

Read More

Email marketing is continually developing. Are you keeping up?

External factors like Apple’s Mail Privacy Protection and Hide My Email mean that marketers continually need to adapt. Download this MarTech guide to stay up to date.

Learn more

Questions to ask vendors before buying a customer journey orchestration solution

Important steps to take and questions to ask when narrowing the CJO field.

Read More

Explore the fall season of MarTech

More than 60 free sessions showcasing tools, technologies, and solutions — plus data-rich case studies from world-class brands like Coca-Cola and Atlassian… the complete fall edition of MarTech is here!

Start Discovering Now

From Search Engine Land

Know someone who would like this newsletter as much as you?

Copy this link to share the MarTech newsletter via email, social, or text: https://bit.ly/MarTechNewsletter