Good morning, Marketer, and a quick look at marketing budgets in recent years shows that expectations have been rising and falling, and rising again.

Budgets as a percentage of annual revenue are back up for 2022. But this instability creates whiplash for individuals, and also for organizations.

Top of mind is how companies are adjusting to this instability with tech. Which makes our 2022 MarTech Replacement Survey a crucial part of understanding how the marketing landscape is adapting and evolving. You can take the survey here.

Chris Wood,
Editor

You’re interested in ABM but what will it cost?

Like any digital marketing campaign, the cost of running ABM campaigns consists of multiple components with multiple line items within each component. ABM components include your tech stack, assets, channels, and the expertise to execute and orchestrate everything. What can you expect to spend on each? What variables come into play? What kind of return can you expect from your investment?

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2022 State of Customer Data

The world of customer data is changing. Download this report for the latest trends in data and usage in a privacy-centric world.

Learn more.

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Quote of the day.“You want to work in marketing? Work on your writing.” Tina Donati, content marketing lead at Alloy Automation