Good morning, Marketer, hope you’re doing well.

Stacey Ackerman’s latest article on getting started with agile marketing is in and it’s filled with great advice. I particularly appreciated the part about how to hold a brainstorming session. I’ve been to too many that are disorderly gatherings that produce little more than a cluttered whiteboard. As she points out, a little structure can make what is supposed to be a free-flowing exchange of ideas actually flow. 

Constantine von Hoffman,
Managing Editor

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Quote of the Day
“When there’s a million people logged into a metaverse at any given time, that’s when it is going to make sense to staff [a virtual] dispensary with a real live human being.” – Ben Boyce, CMO at Kandy Girl, a company which sells THC-infused gummies.