Agility, Identity and a Single System of Record

Marketers need an agile approach to address shifts across the media ecosystem and consumer consumption patterns. But agility isn't possible without a fundamental and thorough understanding of identity. This single system of record becomes the foundation of a data strategy that has the power to deliver results.

Register for the webinar to hear from Christopher Guenther, News Corp’s global head of programmatic and GM of News IQ, about how that company is developing a single system of record to cultivate distinct identity to distill insights, optimize advertising and understand audiences across a range of publishers.