Artificial intelligence (AI) and automation is here to help marketers, not replace them. We explore how the technology can help marketers refocus and flourish across their KPIs.

By allowing AI to test ads and find new audiences, marketing teams will have the opportunity and time to flex their creative muscles and develop unique campaigns that drive customer engagement.

Additionally, Videa’s President Shereta Williams also highlights AI’s impact on the advertising industry and the people in it.

And in a trifecta of offering today, Exponea’s recently published white paper highlights the role of customer lifetime value (CLV) in keeping acquisition costs down and improving overall ecommerce success.

Focusing on CLV as a topline metric has a significant impact on a company’s bottom line. Despite this, only 34% of marketers surveyed were aware of the term “customer lifetime value” and its implications.

Also ICYMI:

• Sourcepoint, a compliance platform for the digital advertising ecosystem, has launched its over-the-top (OTT) compliance solution to capture and transmit consumer privacy preference signals from within OTT and connected TV (CTV) environments.
• CloudCheckr, a total visibility platform that makes managing public cloud infrastructure easy, unveiled their worldwide partner enablement program that lets cloud service and IaaS re-sellers to build a profitable cloud practice on top of public and hybrid cloud management.
• PMG’s data analysis demonstrates 45% of retailer investments went into paid social, yielding 33% of all revenue for Cyber Weekend 2019.