The wave of new AI tools promises to take marketing to a higher level of efficiency and, ideally, creativity. Customers are caught in this wave too. News about rapidly advancing capabilities to generate content is everywhere, along with cautionary tales about deepfakes and haywire chatbots. Consumers and B2B prospects are on high alert, in some cases understandably so. In this climate, marketers need a playbook for building and maintaining trust in the AI era. Today, contributor Ali Schwanke provides some helpful tips.
Also today, editor at large Kim Davis outlines the ad industry’s response to the new privacy-by-design ecosystem detailed in the IAB’s annual “State of Data” report.
AI, customer experience, data and other pressing topics are all on the agenda for The MarTech Conference, held virtually next week. Register here for free. And check out this interview with one of our featured speakers, Alicia Arnold.
Chris Wood
Editor
