Good morning, Marketer, and asking the right questions is important!

Many marketers came to The MarTech Conference this week with questions about how they can use ChatGPT and other AI models to help with their current tasks. Today, contributor Greg Kihlstrom outlines specific areas where AI can boost marketing automation and customer journey orchestration.

Of course, with more marketers interfacing with ChatGPT and other conversational AI solutions these days, asking the right questions is becoming an even more valuable skill in the profession. That was another insight mentioned around the MarTech sessions this week. You can catch up on what you missed by accessing The MarTech Conference on-demand right here for free.

Chris Wood,
Editor

Using AI and journey orchestration to boost your marketing automation

AI and customer journey orchestration can take your existing marketing automation approaches to the next level.

This week’s new AI-powered martech products, platforms and features

With so many new AI products coming out, it can be hard to keep track of them all. Here's our roundup of this week's releases.

Going back to basics: Marketing as a conversation

At the core of all good marketing is a great conversation with your audience based on truth, authenticity and knowing who you're talking to.

The complete guide to first party data

In this guide, OneTrust outlines everything you need to build optimal experiences for consumers using first-party data.

Kraft Heinz and Gatorade tap in-store video screens for March Madness

The activations are part of a new offering from Cooler Screens that opens up all 10,000 screens at once to CPG brands.

How AI can help your marketing right now

Paul Roetzer of The Marketing AI Institute discusses what you need to know to get artificial intelligence working for you today.

Eyeing an ABM platform for your team?

Know exactly what to look for to be confident your tech will drive results. This report explores ABM market growth and trends, the key elements of successful ABM strategies, ABM tool capabilities and recommended steps for making an informed purchase decision.

Read the full report!

Customer journey orchestration: What it is and why marketers should care

CJO is essential to creating seamless customer experiences across all touchpoints. Here's what you need to know.

Available now: Discover game-changing martech solutions and strategies for free

Unlock nearly 30 hours of world class content from Sysco, Forrester, Salesforce, and more cutting-edge companies… for free. Discover the entire spring season of MarTech — out now!

From Search Engine Land

Reach the MarTech community. Learn about advertising/sponsorship here.

This email was sent to newsletter@newslettercollector.com. Unsubscribe.

We respect your privacy.

This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539

Manage my subscriptions.

Safelist us. To ensure delivery to your inbox, add us to your address book.