Will consumers buy into fakery? That’s a question I’ve been pondering as generative AI-powered text, image and video creation explodes. How often do you check Instagram? I usually glance at my feed in the morning and recently I’ve noticed countless pictures of famous people that are obviously AI-generated fakes. That should make me worry about the non-obvious fakes, but I wonder how many there are.
There is something about (most) AI-generated images that makes them evidently…unreal. This week I saw a demonstration of image generation in a marketing context from a well-known vendor, and although the speed and scale at which advertising images could be created was staggering, they all looked just like they had been created using AI.
Do consumers care? Given the time and expense invested in traditional, pre-AI means of generating creative assets, one would think brands assume that they do.
Also, just over two weeks until we kick off The MarTech Conference, our free virtual two-day gathering of top marketing experts. You can find out more by viewing the agenda and list of speakers.
Kim Davis,
Editor-at-Large
