Shared meaning in internet culture trumps hyper-personalisation: Billion Dollar Boy’s Simon Harwood “We like to share our lives and we like to share in our entertainment,” said Harwood. “That’s why social and TV went hand in glove for so long. The water-cooler moments from the office were transferred seamlessly online, the two channels living in symbiosis. People like to watch what other people like to watch.”
Which are the best paid sectors in marketing? Are you being underpaid? Take part in the 2024 Marketing Week Career and Salary Survey for an in-depth analysis of marketing pay and other workplace trends across 24 different sectors.
The Future of Marketing: The AI Opportunity Throughout this year’s Future of Marketing survey, AI was a consistent theme. As one respondent put it, “There is excitement and also anxiety…” But precisely how many marketers are using generative AI, and where do they believe its value lies?
Winning the Race for Digital Skills How do businesses keep up with customers, technologies and events that are perpetually in flux? Just as they always have, by learning.
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About this Newsletter
Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce.
