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Marketers look to AI as both assistant and institutional knowledge tool

At last month’s Festival of Marketing, the John Lewis Partnership’s Michael Cato and Quintessentially’s Cathrine Levandowski discussed their current use of AI and the opportunity in the generative space.
 
Youthful, subversive, authentic: Qumin’s Arnold Ma on the brands succeeding in China

We caught up with Ma to discuss Western brand strategy in the Chinese market, the future of social commerce, and the power of Douyin.
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Featured Reports
The Future of Marketing: The AI Opportunity

Throughout this year’s Future of Marketing survey, AI was a consistent theme. As one respondent put it, “There is excitement and also anxiety…”

But precisely how many marketers are using generative AI, and where do they believe its value lies?
Winning the Race for Digital Skills

How do businesses keep up with customers, technologies and events that are perpetually in flux? Just as they always have, by learning.
 
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