Last week was largely overshadowed by all the drama around OpenAI, but it was also a big week for some of the startup’s key rivals and partners. Read this week's AI Briefing. Additional coverage: Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | Last week was largely overshadowed by all the drama around OpenAI, but it was also a big week for some of the startup’s key rivals and partners. | | |
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howdy! | | | | | BBC Studios has put a significant effort into building a pipeline for people who encounter “Bluey” through the video game to find their way over to the show, effectively making the game a funnel into the broader IP. | | |
| | | | | When teams leverage the automated nature of DCO, they’re finding it frees up time and reduces human error — allowing teams to focus more on the creative. | | |
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howdy! | | | | | As the digital landscape grows more crowded with marketers, The Children’s Place taps celebs to help them stand out this holiday season. | | |
| | | | | With the help of machine learning, publishers are building propensity models to predict the likelihood of specific subscriber behaviors, such as the likelihood that a subscriber will cancel within 30 days of the next renewal date. | | |
howdy! | | | | | This year’s holiday spending season indicates earlier sales periods and audio trends that could attract more Gen Z consumers. Additionally, artificial intelligence and measurement will play a bigger role during these competitive times. | | |
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| | | | | According to a new Digiday and Google Privacy Sandbox survey, 78% of publishers believe removing third-party cookies will make their audience data “more valuable.” | | |
howdy! | | | | | Lyft believes its blend of in-app ads, video ads, in-car tablets, roughly 800 digital car rooftop screens and OOH, will help differentiate its ad offering. | | |
howdy! | | | | | Since its debut in September, the multi-billion-dollar MSG Sphere in Las Vegas has encountered financial setbacks, with operating expenses totaling a substantial $98.4 million, as disclosed in the venue’s most recent earnings report. | | |
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