AI Chat Is Not (Always) the Answer | Attitudinal vs. Behavioral Research in UX

8 months ago

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New Articles

AI Chat Is Not (Always) the Answer

Sarah Gibbons and Kate Moran · 5 min read

AI advancements offer new possibilities but also pressure. Rushing to integrate AI chat into your product will not solve all user needs.

Attitudinal vs. Behavioral Research in UX

Page Laubheimer · 5 min read

Attitudinal research captures user opinions and feelings in the form of self-reported data; behavioral research observes user actions.

New Videos

🎥 Frequency ≠ Importance in Qualitative Data

Tanner Kohler · 3 min video

Counting how frequently something is mentioned in qualitative data will not always show you what's most important. Sometimes, the most valuable insights are mentioned only once.

🎥 Shine in Your UX Job Interviews with STAR

Evan Sunwall · 4 min video

Confusing and vague answers during your UX job interview can dim your chances. Remember STAR to communicate with poise and confidence.

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