Is there any difference between AI chatbots? I’m talking about a functional, noticeable difference, not something buried deep in the coding and large language learning. To find out, Alicia Arnold put OpenAI, Gemini and Perplexity to the test, comparing their answers to marketing questions. And the winner is …? Read and find out.
Also, Bolaji Oyejide writes that MOps’ pursuit of efficiency came at the cost of marketing. He explains why this is a crisis and what to do about it.
Constantine von Hoffman
Managing Editor
