Good morning, Marketer, and where do we go from here?
ChatGPT is up to an estimated 100 million users, and Google is preparing to roll out their Bard chatbot. Users are getting more comfortable chatting with AI, while all these interactions make AI models smarter and more data-rich for marketing.
The recent explosion of chatter about ChatGPT is likely to spur more questions about other applications for AI in marketing. Today, we look at the use case for personalization and optimization in an email campaign. And certainly, these methods apply to other channels as well.
Chris Wood,
Editor
