How AI helps Gagen MacDonald’s Kristy Lapidus with client work and mindfulness
And why the future of AI is agentic.
Member Content
This is how to show up in AI search summaries
These tips will help you create content that people want and increase its chances of showing up in search results.
Howard Geltzer, PR mastermind behind Walkman campaign, dies
He founded Geltzer & Co. with his wife, Sheila.
Here’s what’s going on with TikTok
What we know as of Tuesday morning.
Trust me, the challenge for communicators is real
The year ahead is going to be filled with challenges -- that you can overcome.
Life Is Good’s secrets to UGC and positivity on social media
Learn how a brand known for appreciating life’s simple moments works with users to build chill and happy communities across channels.
Top 10 Reasons Why Intranets Fail
“Top 10 Reasons Why Intranets Fail,” a new report from Simpplr, provides insights into what makes for a successful intranet — and why intranets don’t live up to their potential.
The quiet campaign: When less is more in PR
This relationship-driven approach sets brands up to have their voice heard when it makes business sense for them.
The Scoop: Supreme Court decision seems to spell the end of TikTok
Also: Community Notes won’t be on Meta ads; Washington Post’s new motto promises to engage more ‘blue collar’ audience.
Culture isn't static: OLLY's Lynda Tran on building company values that stick
And what's exciting about for the future of HR.
4 steps for correcting important mistakes in statements
What you can do it make it better.
TikTok lost the Supreme Court case. Here's what to do now.
The ‘TikTokization’ of social media isn’t going anywhere but that doesn’t mean you should jump to the nearest TikTok clone.
The Scoop: Snap co-founder sends ‘love letter’ of support to wildfire victims
Also: RedNote surges amid looming TikTok ban; why Costco isn’t getting rid of its DEI programs.
These editing tips can improve your writing
Strategies for refining the editing process range from crafting a self-edit checklist embracing collaboration.
Social Media Strategy Certificate Course
Jan. 21, Jan. 28, Feb. 4, 2025 | 1-3 p.m. ET | Virtual Series
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