And why the future of AI is agentic.


Today’s Headlines: 01.22.2025
 

  Member Content

This is how to show up in AI search summaries

These tips will help you create content that people want and increase its chances of showing up in search results.


Howard Geltzer, PR mastermind behind Walkman campaign, dies

He founded Geltzer & Co. with his wife, Sheila.



Here’s what’s going on with TikTok

What we know as of Tuesday morning.


Trust me, the challenge for communicators is real

The year ahead is going to be filled with challenges -- that you can overcome.


Life Is Good’s secrets to UGC and positivity on social media 

Learn how a brand known for appreciating life’s simple moments works with users to build chill and happy communities across channels. 


Top 10 Reasons Why Intranets Fail

“Top 10 Reasons Why Intranets Fail,” a new report from Simpplr, provides insights into what makes for a successful intranet — and why intranets don’t live up to their potential.



The quiet campaign: When less is more in PR

This relationship-driven approach sets brands up to have their voice heard when it makes business sense for them.


The Scoop: Supreme Court decision seems to spell the end of TikTok

Also: Community Notes won’t be on Meta ads; Washington Post’s new motto promises to engage more ‘blue collar’ audience.





TikTok lost the Supreme Court case. Here's what to do now.

The ‘TikTokization’ of social media isn’t going anywhere but that doesn’t mean you should jump to the nearest TikTok clone.


The Scoop: Snap co-founder sends ‘love letter’ of support to wildfire victims

Also: RedNote surges amid looming TikTok ban; why Costco isn’t getting rid of its DEI programs.


  Member Content

These editing tips can improve your writing

Strategies for refining the editing process range from crafting a self-edit checklist embracing collaboration.


Social Media Strategy Certificate Course

Jan. 21, Jan. 28, Feb. 4, 2025 | 1-3 p.m. ET | Virtual Series


Social Media Digital Awards

Deadline: Friday, January 24, 2025


Internal Communications Certificate Course

Jan. 29, Feb. 5, 12, 19, 2025 | 1-3 p.m. ET | Virtual Series


Employee Communications 101

January 30, 2025 | 11 a.m.-3:30 p.m.. ET | Virtual


Content Marketing Awards

Deadline: Friday, February 21, 2025


AI Horizons Conference

February 24 - 26, 2025 | Fontainebleau, Miami Beach | Miami, FL



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