| | | March 10, 2025 | | Hundreds of communicators gathered at Miami’s Fontainebleau for Ragan’s inaugural AI Horizons Conference to learn and share how they are engaging and connecting with agentic and generative AI, how it improves their work experience and workflows, and how it’s ultimately, increasing the bottom line. | | | | | Brian Solis, nine-time best-selling author and head of global innovation at ServiceNow, kicked off the discussion with an opening keynote that broke down the importance of soft skills. It’s critical to focus on real reactions, not just click or open rates, Solis explained. “AI is a remarkable enabler, but when automation takes the lead over imagination, mediocrity follows.” | | | | Thank you to our
Sponsors & Partners | | | | | The conference explored solutions for communicators to integrate and adopt AI throughout their organizations, and shared successful use cases that reinforced positive change. “AI isn't merely an option — it is our first consideration in every task we undertake,” said Greg Matusky, founder and CEO of Gregory FCA. In a panel, Matusky led a discussion of comms professionals who had secured their seats at the strategic table by mastering AI in increasingly sophisticated ways. After all, said Matusky, “who is better suited to navigate this transformative shift than those trained in articulating compelling narratives?” | | | | Keynote: Baby tigers are cute—but they grow up Author and technologist Noelle Russell took the stage to discuss the tricky path to AI – and how tech can make everyone’s life better – but with boundaries. “You can choose the tasks you keep and the tasks you give away,” Russell said, and compared AI to a tiger cub: cute when little, but intimidating and hard to handle when it’s grown. It’s communicators that will contextualize and make AI work for everyone. | | | | | | |
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