AI in marketing: How to find the right use cases, people and technology

Happy Monday!

Today we have DataRobot’s SVP of Marketing discussing how to evaluate opportunities that are good for AI, and offers best practices for implementing and managing the platform.

Finding the right AI technology or platform backed by some business transformation help is absolutely critical to marketers’ AI success, according to Bill Hobbib.

Also, a new report by Arm Treasure Data looks into how retailers will leverage data in the new year to build a better customer experience.

Also ICYMI:

Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the launch of New Stream Media, a solution that allows retailers to grow their digital ad revenue, create more personalized experiences for consumers, and form unique partnerships with manufacturers.
Sisense, a leading analytics platform for builders, announced a funding round of over $100 million, continuing to power its market-leading growth and rapid customer adoption.
Salesforce data shows an 8 percent increase in digital spend over the 2019 shopping season, with $723 billion in digital revenue worldwide.

AI

AI in marketing: How to find the right use cases, people and technology

Bill Hobbib

DataRobot's SVP of Marketing, Bill Hobbib, discusses how to evaluate opportunities that are good for AI, and offers best practices for implementing and managing the platform.

Retailers leverage customer data to drive personalized experiences

Barry Levine

Arm Treasure Data's new report looks into how retailers will leverage data in the new year to build a better customer experience. Read more

Content Marketing

Four tips to maximize content creation for personalization

Mukund Ramachandran

Dynamic Yield's Mukund Ramachandran discusses the importance of establishing an optimal content cadence in line with your organization’s personalization strategy. Read more

Digital Advertising

Walmart teams with Kenshoo to expand sponsored search offering to brands and suppliers

Jacqueline Dooley

Kenshoo’s GM of Ecommerce discusses how being an API Partner in Walmart’s new digital ad ecosystem improves the sponsored ad experience on Walmart.com. Read more

Content Marketing

Connecting the dots in the customer journey

Gene Lee

Mailchimp's Gene Lee discusses how seamless customer experience will not be achieved without collaboration and integrated workflows, and how designers can effectively solve for fragmented customer journeys. Read more

AI

IBM’s Watson now powers ad optimization with new Advertising Accelerator

Barry Levine

IBM Watson Advertising announced the launch of IBM Advertising Accelerator with Watson, a solution aimed at helping advertisers find and convert the right audiences through Watson AI-powered technology. Read more

Analyzing Customer Data

The Formula for E-Commerce Success

As companies grow, it’s common for their data to become fractured; different pieces using different software as each department pursues its own goals. Download now

Content Marketing

The 2020 Influencer Marketing Playbook

Over the past decade, nearly every phase of marketing has undergone a revival thanks to the mainstream adoption of social media, the emergence of long-tail marketing, and the declining effectiveness of advertising. Download now

ClickZ Daily: January 13, 2020

AI

Analyzing Customer Data

Content Marketing

Digital Advertising

Content Marketing

AI

Featured Reports

Analyzing Customer Data

Content Marketing