Happy Monday!

From scaling personalization to business transformation, today – as part of our ongoing focus on AI in marketing – we look at five way AI can benefit your marketing technology stack.

Speaking of AI, in our latest key insights article we look at how the AI market is expected to grow from $28.42 billion in 2019 to $40.74 billion in 2020. Also, retailers that implemented machine learning for personalization gained 2X as compared to retailers who did not.

And finally Jake Sorofman, president of MetaCX, conveys the importance of focusing on existing customers instead acquiring new ones, and on demonstrating measurable proof of value instead of feeding Google Adwords and making micro-optimizations on a webpage.

AI in Matrch Survey

Artificial intelligence (AI) has been long touted as the most significant trend in the world of marketing. It is a must have for every marketer in their tech stack.

But is the martech community utilizing this tech to it’s fullest potential?

Complete this survey and see how you compare with others in the industry. Your answers will be treated confidentially.