Good morning, Marketer, what can AI do for you?
It’s a big day for artificial intelligence here at MarTech. To start with, there’s Shawn Goodin’s blueprint for adopting AI in martech. Speaking at the second day of The MarTech Conference, he presented a practical guide for adding AI. You can see his presentation on demand by registering here.
Next up is Ryan Phelan discussing how enterprise email marketers are embracing AI. “One thing is clear – these marketers aren’t afraid AI will turn them into mere button-pushers who let the machines do the strategic decision-making.”
We also have an interview with Freepik CMO Carlos Cantu in which he explains how AI is making people more important than ever in marketing. Imagination and vision can’t be coded into machines.
Constantine von Hoffman,
Managing Editor
